YouTube RPM Calculator
Work out your RPM from revenue and views, convert CPM to RPM, see how many views a revenue goal needs, and compare your rate with real niche benchmarks.
Use the same date range for both, straight from YouTube Studio → Analytics → Revenue.
Monetized views = estimated monetized playbacks ÷ views in Studio. 50% is a neutral starting point if you don’t know yours.
Your results
How to Use This YouTube RPM Calculator
Open YouTube Studio, go to Analytics and then Revenue, and copy your estimated revenue and views for the same period into the first two fields. The calculator returns your RPM, what each view earns, and how many views you would need for $1,000, $10,000 or your own goal. If you also know your CPM, enter it with your monetized-view percentage to see the ad RPM that CPM should produce. Pick your niche to compare your RPM with the measured median and middle range for similar channels. Everything runs in your browser and your last inputs are saved only on your device.
What Is YouTube RPM and How Is It Calculated?
YouTube RPM (revenue per mille) is how much you earn per 1,000 views after YouTube takes its share. YouTube’s own definition counts revenue from ads, channel memberships, YouTube Premium, Super Chat and Super Stickers, divided across all your views, including views that showed no ad. The formula is:
RPM = (total revenue ÷ total views) × 1,000
For example, a channel that earned $300 from 100,000 views has an RPM of $3.00, so each view is worth $0.003. Running the formula backwards answers the more useful planning question: views needed = revenue goal ÷ RPM × 1,000. At a $3.00 RPM, $1,000 takes about 333,000 views and $10,000 takes about 3.33 million.
RPM vs CPM: Converting One Into the Other
CPM is what advertisers pay per 1,000 ad impressions, measured before YouTube’s cut. RPM is what reaches you per 1,000 views, measured after it. Two things separate them:
- The revenue split. For ads on long-form videos, creators in the YouTube Partner Program keep 55% and YouTube keeps 45%.
- Views without ads. Many views never show an ad (ad blockers, viewers in markets with little ad demand, unmonetized videos), yet they still count in RPM’s denominator.
Ad RPM ≈ CPM × monetized-view share × 0.55
With an $8 CPM and half your views monetized, that is $8 × 0.50 × 0.55 = $2.20. That is why RPM is almost always well below CPM. If your real RPM is higher than this estimate, Premium, memberships or Super Chat are probably adding revenue on top of ads; if it is lower, check how many of your views are actually monetized. To go the other way and turn a view count into a projected payout, you can estimate earnings from views with our YouTube money calculator.
YouTube RPM by Niche (Measured Benchmarks, 2026)
These are the benchmarks built into the calculator. They come from AIR Media-Tech’s RPM study (published July 1, 2026), which measured 3,595 monetized channel-months from 300 real channels in YouTube Studio between May 2025 and May 2026. The “typical range” is the middle 50% of channels (25th to 75th percentile). The all-niche median RPM was about $2.30.
| Niche | Median RPM | Typical range | Views for $1K (median) |
|---|---|---|---|
| Education & Science | $10.22 | $2.31–$19.50 | ~97,800 |
| Lifestyle | $2.98 | $1.77–$5.24 | ~335,600 |
| Entertainment | $2.43 | $0.88–$5.02 | ~411,500 |
| Crafting & Handmade | $2.39 | $1.00–$3.90 | ~418,400 |
| Gadgets & Tech | $2.33 | $0.70–$3.71 | ~429,200 |
| Music | $2.28 | $1.35–$4.16 | ~438,600 |
| Food & Cooking* | $2.25 | $1.50–$3.11 | ~444,400 |
| Gaming | $2.05 | $0.70–$3.62 | ~487,800 |
| Business & Finance* | $2.01 | $0.73–$5.17 | ~497,500 |
| Health & Sport | $1.23 | $0.72–$1.53 | ~813,000 |
| Kids & Teens | $0.33 | $0.16–$0.88 | ~3,030,300 |
How to read these figures:
- * Small samples. Food & Cooking and Business & Finance had fewer than ten channels in the study, so treat those medians as directional.
- Mixed audiences. The sample covers channels with global audiences. Channels whose viewers are mostly in the US, UK, Canada or Australia regularly earn well above these medians, which is why finance and software creators with US-heavy audiences often report double-digit RPMs. Our guide to how much YouTube pays per view covers those audience and format effects in detail.
- Wide spreads. In Education & Science the middle half of channels ran from $2.31 to $19.50, so niche alone never sets your rate; video length, mid-roll ads, audience country and season matter as much.
- Long-form only. Shorts are paid from a shared ad pool and earn a small fraction of long-form RPM, so blend them in only if you report them separately.
Using RPM to Plan Growth
RPM turns a vague income goal into a view target you can plan against. A $2.30 median-RPM channel needs roughly 870,000 monthly views to earn $2,000 a month, while a $10 RPM channel gets there with 200,000. Raising RPM (longer videos with mid-rolls, a higher-value audience, sponsors and memberships on top of ads) is often a faster lever than chasing raw views. If you are still working toward the Partner Program, ad revenue only starts once the channel is approved; resellers and agencies supporting creators at that stage can review our YouTube monetization services for resellers, which explains what panel services can and cannot do for eligibility.
Frequently Asked Questions
How much is paid per 1000 views on YouTube?
How many views do I need to make $10,000 a month on YouTube?
How many YouTube views do I need to make $2000 a month?
How much does YouTube pay for RPM?
What is the difference between RPM and CPM on YouTube?
Benchmarks last reviewed November 2026. Your YouTube Studio revenue report is the only exact record of what your channel earns.