Updated: November 4, 2026
Instagram is testing horizontal videos up to 90 minutes long, called Features, with a small group of creators. Nothing changes in your service list overnight, but the first customer questions are already coming: "Do your Instagram views work on long videos?" and "Can I buy watch time on Instagram now?" This guide covers what the test actually includes, which orders will see demand first, and what we would change in a panel this month.
What Instagram announced
On October 26, 2026, Instagram head Adam Mosseri and product VP Tessa Lyons introduced Features, a long-form, horizontal video format (9to5Google). According to TheWrap, the videos can run up to 90 minutes, testing started with creators in Brazil, and select U.S. creators are getting access now. Creators can link up to eight short clips to one long video.
A few details matter for resellers:
- Short clips feed long videos. Viewers can tap from a Reel straight into the full show without leaving the app (Dexerto).
- Features sit on the creator's profile and are aimed at podcasts, comedy specials and narrative series (Android Headlines).
- There is no YouTube-style ad revenue share yet. Creators can bring their existing brand deals, and Instagram is paying some test creators directly while it builds earning tools.
- No public rollout date. Instagram plans to expand to many more U.S. creators, but has not said when everyone gets it.
So this is a test, not a launch. That gives you a few weeks to prepare instead of reacting when tickets pile up.
Where reseller demand will show up first
Most of your customers will not have Features access for a while. The early buyers will be podcasters, interviewers and agencies managing them. Based on how the format works, we expect demand in this order:
1. Reels views and engagement on teaser clips
The whole format depends on short clips pulling viewers into the long video. A creator testing Features will push those clips hard. That means more orders for Reels views, likes, saves and shares on clips, which are services you already list. If your Instagram Reels services are slow to start or drop often, fix that first. We covered what the October changes did to Reels reach in our Reels algorithm update guide.
2. Views on the long video itself
Customers will ask whether a normal Instagram video views service works on a Feature. Right now nobody can promise that, because the format is new and only a few accounts have it. Do not relabel your Reels views service as "Instagram long video views" until your provider confirms it delivers on that link type.
3. Followers for creators moving over from YouTube
Instagram is clearly trying to attract YouTube podcasters. A creator who moves a show over often starts with a small Instagram audience compared to their YouTube channel. Follower packages with refill are the classic first order in that situation. Our refill guide explains how 30-day refill works if you need a reference for your support team.
What resellers should do this month
Ask your providers four questions
- Does your Instagram video views service accept links to long horizontal videos, or only Reels links?
- If Features get their own link format, will orders on that format fail, go partial, or be rejected?
- Is there any retention or watch-time option for Instagram, or only view counts?
- What are current start times and drop rates for Reels views and likes?
Write down the answers. If a provider says "yes, works on everything" without testing, treat that as a no.
Test with small orders before listing anything new
When a customer with Features access asks, place a small test order on one of their long videos with their permission. Check the start time, whether the count moves on the long video or only on the linked clip, and whether the order completes or goes partial. One real test tells you more than any service description.
Update your service descriptions honestly
Add one clear line to your Instagram views services, for example: "Works on Reels. Long-form Features videos not yet confirmed." It costs nothing and prevents refund requests later. Avoid words like "watch hours" for Instagram. Instagram has not announced a watch-hour requirement for Features, so selling "Instagram watch time" now would be promising something the platform does not measure that way.
Do not raise prices on hype
Some panels will add a "90-minute video views" service at three times the Reels price. Unless the service delivers something different, such as real retention, that is the same product with a new name. Customers notice. Keep your margin on proven services. If you want to check your markup, our reseller profit calculator makes it quick.
Prepare a support reply
Your support team will get the same question many times. Here is a short reply you can adapt:
"Instagram's 90-minute Features are still in testing with selected creators. Our Reels views and engagement services work on the short clips linked to your long video. For views on the long video itself, we can run a small test order first so you can see the result before ordering more."
Check your API link validation
If you sell through an API or run child panels, a new link type can break orders silently. Make sure orders with an unrecognized Instagram link return a clear error instead of sitting in "Pending" for days. Our order status guide is useful to share with customers who ask why an order is stuck.
What this means for the bigger picture
Instagram is now competing with YouTube for long-form and TV viewing. Instagram's TV app is already on Samsung, Fire TV and Google TV, and Apple TV support is expanding in the U.S. Tessa Lyons said, "We think the best viewing experience for long-form horizontal content is on a big horizontal screen" (Dexerto).
For panels, this means Instagram orders will shift from pure follower counts toward the full path: clip views, engagement, profile visits, then long video views. Resellers who understand that path can sell bundles that make sense, such as Reels views plus likes plus saves on teaser clips. Those who only sell one metric will compete on price alone.
The same thing happened on YouTube when Shorts started feeding long videos, and on X when original content rewards changed what buyers asked for. Watch which customers get access first, test early, and keep descriptions honest.
FAQ
Can everyone upload 90-minute videos on Instagram now?
No. Features is a test with selected creators, starting with Brazil and select U.S. accounts. Instagram has not given a public rollout date.
Do Instagram views services work on Features videos?
Not confirmed yet. Most Instagram views services are built for Reels. Ask your provider and run a small test order before promising delivery on long videos.
Is there an Instagram watch-hour requirement like YouTube?
Instagram has not announced one for Features. There is also no built-in ad revenue share yet, so be careful with any service that promises Instagram "monetization."
Which Instagram services should resellers push right now?
Reels views, likes, saves and shares on short clips, plus followers with refill. These are proven services and they match how Features creators will promote their long videos.
Should I add a new "Instagram long video views" service?
Only after your provider confirms it works on that link type and you have tested it. Until then, a clear note in your existing service descriptions is enough.
Conclusion
Instagram's 90-minute test is small today, but it changes how Instagram content gets promoted. Clips bring viewers, long videos keep them. For resellers, the work this month is simple: question providers, test with small orders, update descriptions, and keep prices tied to what a service actually delivers. You can find our current Instagram services, with refill options listed per service, on the SMMRangers services page.
Reselling Instagram services? Browse SMMRangers' Instagram services at provider-level prices, or create a free account to get started.